Custom Packaging a Play on Colors

You know that as a brand, you need to cover your products with Custom Packaging. Now, regardless of this packaging being slightly fancy or honestly simple, still these choices need to have that wow factor. Because the thing is, these choices need to appeal to the customers. Consider it this way that you have your product packaging besides countless other similar options and items. How is your teeny tiny item supposed to make an impression with a bang in such a scenario? Well, for the product to be able to do that, it needs to have something around it that can view the customer’s attention effortlessly. It has to be super amazing and alluring. In fact, it has to be something that can make your product a standout. With that in mind, the way you design the packaging is essential and vital. Keep in mind that you need to understand what busy and super dull feels like. You know you can call packaging these terms, but you also need to understand what these look like. Finding the right balance between the two here is essentially important for brands.

Custom Packaging with Distinctive Designs and Shapes

This is one of those achievable features that brands can focus on with the help of unique and different shapes, styles and designs. For instance, one most popular style is cusps. If brands want to make their products a standout, they can try out this style. The cusps is a pointy shaped packaging that has the potential of grabbing the attention of anyone around. Moreover, it can easily elicit feelings, desires and emotions of urgency.

The other exciting and great way of making your product packaging options pop would be with the use of variations of exciting and unique color schemes. Make sure these colors are strikingly appealing and attractive. However, before you jump into the whole color thing, there are a few things that you need to consider to base your selection on:

• You need to first consider the customer’s mindset. For instance, the age group that you are trying to appeal to. Which gender you are targeting. At the same time, the demography you are after. What if you have a product that is meant for people of all age? You must ensure that you are selecting colors that won’t be offensive for the older group. Yet at the same time, don’t go for something that can dull or bore the younger minds.
• Think of the message that you are trying send out to the world through your packaging. Along that, you must make sure that the color you choose needs to portray the end goal in an ideally perfect manner. This, of course, would be the customers wanting to purchase your products.
• Every design for the packaging has a CTA (Call to Action) behind it. This reflects quite clearly what the audience is supposed to do when it looks at the product.
• The design you choose along with the color needs to be able to play with the emotions and feelings of the customers in a manner that they just don’t want to do anything but purchase the item.

The Things Specific Colors Do

Now that you know what the colors should be able to do, we have a breakdown below of what certain colors can do. Which kind of emotions they can evoke and which type of feelings are associated with Soap Boxes types of colors;

• There is this sense of innocence, equality and purity in the color white. When brands use white color in their packaging, they are telling the world they have a highly simple, yet at the same time, super classy product.
• Brands are trying to aim for some sort of authority in their product, or perhaps power. Well, to achieve this feeling, brands need to consider black color. This is a color that can send out the strongest authoritative vibes over other competitive brands.
• Red is your go-to color if you are trying to evoke thrill, fun and exciting along with stimulation.
• There are times when the packaging has to give a sense of harmony, balance, and calm. For this purpose, green color is the perfect fit.
• To evoke adventure, fun, and thrill in the customers, brands can go with the color orange When you try to choose this color, the customers look at the packaging and feel a bit adventurous.
• When brands are trying to send out vibes to their customers of security and safety, they can choose the color blue in their packaging. Keep in mind this is one of those colors that appeal to both the men and women. In fact, this is a color that can appeal to a massive group of people anywhere across the globe.

Appealing Comfortably To Your Demography with Soap Packaging and Playful Colors

You need to make sure your Soap Packaging have a play on all those colors that can make these choices strikingly appealing to your desired demography. Keep in mind this one essential factor when you are designing your packaging. Because this is one way brands can easily make the customers attracted to their items.