Google Ads competitor analysis which was earlier known is important to gain insights into their strategies and improve your own performance by monitoring these competitors’ ads, you can identify new opportunities for keywords along with which you can find unique value propositions and also understand their ad copies and also determine the target audiences. Such analysis can assist you in developing campaigns with effectiveness and maximisation.
There are some ways you can use to do Adwords Competitor Analysis like checking Google search results manually, employing third-party software, building your own monitoring tool, using tools provided by Google, trying oxylabs API for large-scale monitoring, etc.
- Manual SERP check: You just need to do a simple SERP which is a search engine results page, you have to pick some relevant keywords for your business and Google them one by one as these keywords should be in terms of what your customers are likely to Google when searching for goods and services.
- Google Ads keyword planner: Google Ads keyword planner can provide you insights into keyword performance, opportunities for your ad campaigns and competition levels. You can put in the URL of the competitors or some keywords so that you can get a list of suggested keywords and metrics such as competition level, monthly searches, suggested bids, etc. Keywords with high average monthly searches show opportunities to reach larger audiences if you can effectively compete for ad placement.
- Google shopping merchant centre: Competitor analysis Google ads also include entering keywords to see what products your competitors are listing, you need to pay attention to the keywords they are targeting and the unique selling propositions that are highlighted by them.
We hope that all the details that we have mentioned in this blog about ad competitors have been useful for you and you were able to gather all the information you needed to know about it.
Also read: Useful Tools to Use for Google Ads Competitor Research
